About Us


Welcome to Buy4Black!

The global marketplace for Black-owned businesses!

Our goal is to create a platform where Black-owned businesses can showcase their businesses to a global audience.

For far too long, Black consumers have faced the frustration of finding our products hidden behind counters or having to travel long distances to discover items that cater to our unique needs and interests. Buy4Black is here to revolutionize this experience.

Buy4Black empowers users to create their own storefronts, offering products and services to a worldwide audience. This initiative will unite our communities and celebrate our culture by connecting individuals across the globe.

Our BLACK Values


We’re disrupting the current system and embarking on a bold journey to establish a universal contender in the e-commerce industry. Our mission is to provide a platform for Black-owned businesses, historically marginalized and overlooked, to thrive and flourish!


All our actions are fueled by love: love for nurturing communities, love for fostering creativity, love for continuous learning, love for celebrating our unique qualities, and love for embracing our commonalities. Beyoncé and Jay-Z got it spot on—everything is love!


At Buy4Black, there’s a welcoming space for you and your Black-owned business. Our marketplace embraces Black-owned businesses from diverse backgrounds. In a world sometimes marred by both explicit and implicit biases, we aim to create an environment free from such prejudices. We appreciate your commitment to respecting others.


Our mission is to foster a thriving community of Black-owned businesses. We take pride in empowering this community by providing tools for their business success. Anyone is welcome to shop and support


We embrace the philosophy of ‘killing them with kindness.’ It’s not just a phrase but a guiding principle in our lives. We uphold the Buy4Black values and refuse to engage in behavior that goes against them. We also encourage our vendors to adopt the same approach. As the former First Lady Michelle Obama aptly put it, ‘When they go low, we go high!’

Meet the Creator of Buy4Black

Christian Walker

CEO & FounderWelcome to! I’m Christian Walker, the founder of this global marketplace dedicated to Black-owned businesses. My journey began during my time living and exploring Europe, where I discovered the remarkable entrepreneurial spirit thriving within Black communities.

As a young Black man from Los Angeles, I had no idea of the wealth of talent and thriving businesses across the world. It was during my stay in London, while watching a television show, that the idea for Buy4Black was born. I thought, ‘I wish there was an easy way to discover and support Black businesses.’

Buy4Black is more than just a website; it’s a movement. It’s about purposeful buying—for the health, community, and unity of the Black community. Our mission is straightforward yet powerful: to unite Black-owned businesses and shoppers worldwide in one accessible platform, empowering Black entrepreneurs every day of the year.

We’re here to end the tiresome Google searches for Black-owned businesses when you’re traveling or exploring new places. With Buy4Black, you can easily find and support these businesses. No more endless searches for services like hair appointments or wellbeing services. It’s all just a few clicks away.

Join us on this journey, where every purchase supports a stronger, more connected, and thriving global Black community. Together, we’re reshaping the way the world does business, and I encourage you to be part of this transformative movement![/vc_column_text][/vc_column][/vc_row]